About the Campaign
When Eva Markvoort agreed to open up her life through the documentary 65_RedRoses, the result was a powerful message of life, love, and hope. By doing so, she started a global campaign for organ donation and CF awareness.
While waiting for a second transplant on March 27, 2010, at the age of 25, Eva’s breath ran out. But her vision did not die. Canadian distributor Hello Cool World is working with the filmmakers and Eva’s family to spearhead a North American campaign, centred around the 65RedRoses.com site. The #4Eva Campaign for Organ Donation and CF Awareness is gaining momentum as non-profit partners and supporters get on board. Upcoming campaign activities include a limited theatrical release in Canada, a Special Edition DVD release and an educational package and teachers guide for high schools. Watch for our PSAs across Canada.
To date, the award-winning film has screened at numerous international festivals and been televised in a dozen countries. It has been chosen for OWN Documentary Club in the US with a US broadcast premiere on May 3rd 9/8c in tandem with the Hello Cool World launch of the 65_RedRoses free #4Eva mobile app. The app will be available free in Canada and the US on all devices, and will encourage people to become organ donors and to spread the campaign to their contacts via social networks.