Whatch the film. Join the movment. #4Eva

#4Eva Campaign

Eva Markvoort's story is inspiring millions with her love. Eva's greatest wish was for the film to launch an international movement for organ donation and cystic fibrosis awareness. The only funding we have is coming through sales of our #4Eva materials. Please support and share our campaign. Our mission is to spread Eva’s campaign far and wide!

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April & May deals include free shipping on orders over $50! We've slashed the price on the Eco-Edition DVD (available in Canada), and have discounted bundle deals and Eva-designed t-shirts.

Enjoy savings at the 65_RedRoses Store and support our 34Eva campaign >>



65_Redroses and Exploring Ethics Through Film

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65_Redroses and Exploring Ethics Through Film

We are pleased to announce the screening of 65_RedRoses as part of the Exploring Ethics Through Film series at the Spring Garden Public Library in Halifax on April 22!  Organizer Alana guest blogs about the event, and how she plans on using the film to think about the ethics of organ transplantation!

On April 22, 2014 my research group, Novel Tech Ethics, will be putting on a screening of 65_RedRoses at the Spring Garden Memorial Public Library in Halifax, Nova Scotia. The
screening will be part of a bi-annual film series put on by our team, intended to explore issues in medicine and ethics. When I took on the task of organizing the series this Spring, I quickly decided to focus on the ethics of organ transplantation, in part because I knew that I wanted to use the opportunity to share Eva’s story with our audience.

I saw 65_RedRoses for the first time about a year ago. I watch a lot of documentaries, and as a health researcher, a lot of documentaries about illness and wellbeing—65_RedRoses was different. Eva’s story was so memorable and so moving that I found myself thinking about Eva from time to time, and about how open and optimistic and kind she was. While Eva’s story is in part about illness and organ transplantation, it offers something greater about how to live (and die) with passion, generosity, honesty and love.

As part of our series on the ethics of organ transplantation, Eva’s story also offers us the chance to examine how technology can address the loneliness that illness often entails. Through her livejournal, and through her connections with Meg and Kina, Eva was able to reach across long distances and break out of the isolation imposed on CF patients. Furthermore, through the making of 65_RedRoses, Eva and the filmmakers have been able to reach out even further, sharing Eva’s message of love and hope around the world.

We are pleased to be able to present 65_RedRoses as part of our series, and hope to see you (at least those of you who live near Halifax) there.
(photo credit: Rosipaw)

April is Organ Donation Month!

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April is Organ Donation Month!

Thank you to our volunteer Bria who has again graciously offered her time and awesome writing skills to contribute to this guest blog – Thanks Bria!

April is Organ Donation Month!

This month is dedicated to increasing awareness for organ and tissue donation as well as celebrating the cause. April 20-27 is National Organ & Tissue Donation Awareness Week in Canada! If you aren’t already a registered organ donor this is the perfect occasion to become one by signing up online. Although a large number of people support organ donation and agree on its invaluable contribution to the lives of those awaiting transplants there is still a lack of willingness to register and become an organ donor. April comes with the reminder that hundreds of people in BC are waiting for transplants and thousands of Canadians are added to the organ wait list every year. Each donor has the potential to save up to 8 lives. As we approach National Organ Tissue and Donation Awareness Week at the end of the month it is important to encourage Canadians to register to become organ donors.

Educational initiatives and advocacy are some of the most effective means in initiating change and saving lives. Eva’s story and the 65_RedRoses film become especially relevant this month, demonstrating the difference organ donation can make and how thankful donor recipients are for the time they’ve been afforded and the positive impact on their quality of life. If you live in BC you have probably seen Transplant BC’s “Live Life. Pass It On.” campaign. The simple and beautiful message it presents perfectly describes the goal of organ donation. Becoming a registered organ donor is a quick and easy way to pay it forward and ensure that you can pass on the gift of life to another person in the future. Every year thousands of transplants are performed in Canada.

If you are already a registered organ donor join the movement and encourage your friends and family to sign up this month. April is dedicated to the stories of those who have benefited from organ donation. Let’s celebrate donors past and present and encourage new ones!

Please share the #4Eva campaign! – Bria

Remembering Eva

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Remembering Eva

“In loving memory of Eva Dien Brine Markvoort March 31, 1984 – March 27, 2010: Our girl Eva … full of love and hope and the colour red … ” (Courtesy of the Vancouver Sun obituary March 27, 2014)

Four years ago, Eva passed away.

As April – Organ Donation Month – is soon upon us, I remember one of her last messages in the film 65_RedRoses, and that was that even though she had chronic lung rejection which would ultimately claim her life, she was so thankful to the donor family who gave her new lungs, and gave her a chance at a few more years at life.

A little update from the #4Eva campaign:

The Friends For Life Foundation in Toronto recently held a screening on the 27th, where director Nimisha Mukerji was present to do a Q&A.  Nimisha tells me that the screening was a huge success, and that there was a great turn out!

Eva’s Dad is currently gearing up to ride from Vancouver to Banff, which is a 1200km journey, and he is hoping to raise $65,000 for CF research in June of this year!:

My beautiful daughter died from CF in March 2010 and I am riding in GearUp4CF this year in her memory.

Eva was a fighter and inspiration to all that knew her. In 2008 I rode in GearUp4CF to celebrate her successful recovery from a double lung transplant that allowed Eva to once again live her life to the fullest. Only months after the surgery, she joined the team in Invermere, painting our faces and cheering us on with her pom-poms in her self-appointed role as chief cheerleader.

This year I will be 65 years old on the ride. That is why I am calling this ride 65 for65Roses; partly because of my age, partly because 65 Roses is a malapropism of Cystic Fibrosis, partly because my daughter’s blog was called 65 RedRoses, and also because I hope to reach the very lofty goal of raising $65,000.

Training to ride for 1200 km over multiple mountain passes to Banff will be very difficult; raising these funds will be just as much of a challenge. Here is where I need your help. Please donate to my ride and help contribute to Eva’s legacy to raise critical funds for CF research and awareness.

Please donate to the “65 for 65 Roses” campaign here.

Finally, we are excited to announce a screening of 65_RedRoses at Dalhousie University in Halifax on April 22.  Find out more information at our Find a Screening section here.

It’s so exciting to see an increase in interest in community screenings! You can organize one to help spread the campaign.  Contact us here to find out more!

Guest blog – “Why I support 65_RedRoses and the #4Eva Campaign”

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Guest blog – “Why I support 65_RedRoses and the #4Eva Campaign”

Thank you to our wonderful volunteer Bria for sharing this story about why she supports the #4Eva Campaign If you’re interested in sharing your story, join us!

I first became aware of Eva’s story when I was in high school. I came across a headline on the Georgia Straight website which read “Tragically, 65_RedRoses’ Eva Markvoort posts a goodbye video”. Although I didn’t know much about her at the time, I barely  made it through two minutes of the video before I started tearing up. I read the article, visited her blog and tried to learn more about her life and what she was going through. Then I read her poetry, watched her documentary and educated myself on Cystic Fibrosis. I realized how fortunate I was to have never personally known anyone who had been affected by Cystic Fibrosis. When I found out that she had passed away I was angry and upset. I had never met Eva, never spoken to her, but her story resonated with me. It is an easy cause to support when you know that Cystic Fibrosis kills people like Eva; beautiful, artistic, talented, loving and courageous people. It hits them in their prime, when they are young and have so much left to learn and experience. Cystic Fibrosis is a culprit, stealing too soon the potential of those suffering from it.

Every time I recommend the 65_RedRoses documentary to a friend or family member, it comes along with a guarantee that they will fall in love with Eva and how she led her life. She has left a legacy that gives support to people living with Cystic Fibrosis. Knowing what she went through, even as an observer from a distance, makes me feel obliged to pass on and continue that legacy in any way that I possibly can. She brought an amazing amount of attention and funding to Cystic Fibrosis. Eva ignited hope for a cure and even though her life was cut short, she dedicated the years she had to making it better for those people that would be in her position in the future. A few months ago I visited her blog again and there was a post that read “Eva would have been 29”. It was unbelievably saddening to come to the realization that there are people all over the world with Cystic Fibrosis, fighting for their lives, who many not live to see twenty-nine.

The most crucial part of CF awareness is a push towards increased organ donation. We all have the chance to improve and extend the lives of others even after our own has ended. You can give someone the capacity to breath again. How incredible is that? In my opinion, it is one of the most effective forms of charity. Someone can live because of you. Think of what Eva accomplished in twenty-five years. Now think of all the people whose lives could be extended through organ donation. All those people would get the chance to continue doing great things, working towards making our world brighter and better. For me personally, it is an easy choice. It is the chance to pass on the ability to live. Like Eva, every year there are thousands of patients waiting for critical organ transplants across Canada. By being an organ donor you can make a difference to not just one person, but to many. For those receiving transplants, it is a second chance at life.

- Bria

If you are in Toronto, please check out “An Evening with Eva”, which is a screening of the film hosted by the Friends For Life Foundation on March 27th, at the Bloor Cinema, 506 Bloor Street West

Whatch the film. Join the movment. #4Eva