Whatch the film. Join the movment. #4Eva

Eva & Cyrus – Our Designers!

Love, Love, Love! It started with a heart…

Wear your support #4Eva and her campaign! 

Eva Markvoort was a young woman who inspired millions with her love. Her story was captured on film in the documentary 65_RedRoses. At only 23, struggling with cystic fibrosis, Eva started blogging on LiveJournal as she waited on the list for a double lung transplant. After her transplant, Eva and then medical student and photographer Cyrus McEachern, collaborated on an image for a heart-themed photo contest his cardiology professor was hosting. These stunning images, born from Eva’s artwork (with herself as the canvas) and Cyrus’ photos, are the heart of our campaign.Through her story and her art, Eva’s campaign continues, #4Eva. (Which means forever in Twitterverse!)

This first photo series also inspired a further collaboration with BC Transplant commissioning the pair to do a “Live Life. Pass it On” photo series – Eva with her lungs, and other transplant recipients with the organs they had received painted on their bodies. We also collaborated with BC Transplant to create their 2012 Live Life Pass It On PSA using footage from the film. Please share our campaign, #4Eva!

Cyrus on Photographing Eva

Cyrus with his illustrated photo of Eva.

I’ve been known to change hobbies and interests almost as frequently as my underwear, but photography’s been a favourite of mine for the past few years. I made the switch from point-and-shoots to an SLR about 3 years ago, took an intro to photoshop class at a community college, and have spent thousands of hours toying on photoshop since. In my first year of medical school, one of the cardiology professors hosted an annual heart-themed photo contest titled ‘Heartfelt images’.

One of my ideas was to do a portrait and overlay an x-ray of a heart over the chest. I had gotten to know Eva over some lunches at UBC and I knew she liked photography and modelling, so I asked her to be my model – she enthusiastically obliged. When she showed up to my place she realized she had her face-paints in her car, and we figured we could use them somehow. Without much of an idea of what we were doing (it was my first-ever portrait shoot), Eva painted a heart on her chest in the mirror with an image from google as her guide. I took hundreds of photos that afternoon, but the one with her arms over her head stood out to me like none other. I stayed up all night editing it, and came up with the image that has been featured in many newspapers, magazines, and of course Eva’s blog.

We were so happy with how it turned out that we did a series of images in the same style: organ transplant recipients with their new organs painted on their bodies (including Eva and her second pair of lungs). These images also turned out very well, and are going to be used in an ad campaign by BC Transplant, aimed at recruiting as many new organ donors as possible. This whole experience has given me hope that I can combine my love of photography and training as a physician to create a unique career in which I can make large-scale changes in health care issues through art. That is my dream :)

peace and love,


Now you can buy our Eva heart images as art cards in the USA & Canada!  The cards are 5 x 7 and printed on 100% post-consumer recycled paper. Photos of Eva by Cyrus McEachern. We’ve also used the heart motif for tee shirts and pendants. The home DVD extra features include an interview with Cyrus along with filmmakers Nimisha Mukerji and Philip Lyall, talking about their friend Eva and the photo series. Proceeds from all DVD sales and campaign materials go to spreading the word about Eva’s campaign. Shop the 65_RedRoses store at HelloCoolWorldStore.com (USA & Canada only).


Using Our Photos

Our campaign photos (the ones with the heart painting) are copyrighted for our exclusive use to promote Eva’s  story and campaign for organ donation and cystic fibrosis awareness. We are happy for you to share the photos among your personal contacts, or use them in blogs or media stories about Eva and our campaign, but please link to 65RedRoses.com and share our campaign.  For blogs and articles include the credit line: Artist Eva Markvoort. Photo: Cyrus McEachern. Courtesy of 65RedRose.com #4Eva

Please contact us if you are interested in partnering on creating campaign materials, as use of the images in this way will require licensing arrangements, which we are happy to discuss. (This is to make sure they are used as Eva & Cyrus intended, for her campaign).

Whatch the film. Join the movment. #4Eva